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This SaaS Metrics blog post looks at the high level goals of a SaaS business and drills down layer by layer to expose the key metrics that will help drive success. The post provides a considerable amount of detailed information that should be of great assistance to anyone running, or looking start, a SaaS business.

Metrics for metric’s sake are not very useful, so the goal of the post is to provide a detailed look at what management must focus on to drive a successful SaaS business. For each metric, the post also looks at what is actionable.

The post starts by looking at the high level goals of a SaaS business: Profitability, Cash, Growth and Market Share, and drills down into the component parts that drive each of these. Key metrics that are covered include cost of customer acquisition (CAC), lifetime value of the customer (LTV), months to recover CAC, Churn, sales funnel metrics, etc.

The coverage of what metrics are needed is comprehensive and detailed.

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