A free guide to leveraging Inside Sales as an engine for growth.

In today’s challenging market, you’ve already cut budgets and headcount to the bone. This ebook shares key factors in building highly effective Inside Sales teams, including:

• Which Model is Right for Me?
• Who Should Run the Group?
• Best Practice Interviewing Techniques
• Technology & Tools to Maximize Success

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The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Use this guide as a workbook, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth.

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Professional Search Engine Optimization Guides

• SEO Basics
• Through Advanced SEO Techniques
• Written by the SEO Experts
• Difficult Concepts Explained Clearly

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You may ask, why should anyone care what I (Jon Miller, VP of Marketing) have to say about demand generation? Well, at Marketo, we’ve built a world-class demand generation machine.

Now, I’m not writing this to promote Marketo, but I think we’re doing something right with our own demand generation and lead management processes. I frequently get asked to share how we achieve these marketing results, so I recently presented a fact-filled webinar titled Secret Sauce for Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. In order to share these lessons with as broad an audience as possible, we’ve made the webinar available anytime on-demand, without registration.

http://www.marketo.com/demo/secret-sauce/player.html

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Understanding the Design of Salesforce.com’s Internet Application
Development Platform

This paper explains the patented technology that makes the Force.com platform fast, scalable, and secure for any type of application. Force.com is the preeminent on-demand application development platform in use today, supporting some 47,000+ organizations. Individual enterprises and commercial software-as-a-service (SaaS) vendors trust the platform to deliver robust, reliable, Internet-scale applications. To meet the extreme demands of its large user population, Force.com’s foundation is a metadatadriven software architecture that enables multitenant applications.

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The second article in a series about designing multi-tenant applications identifies three distinct approaches for creating data architectures. (25 printed pages), including: Three Approaches to Managing Multi-Tenant Data, Choosing an Approach, and Realizing Multi-Tenant Data Architecture.

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If you are new to Twitter and need a crash course, this set of links and demos will get you up to speed fast. This is the set of links that Guy Kawaski uses to demo Twitter by going down through this list to show why Twitter is such a valuable marketing tool.

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Looking to build a business plan for your SaaS company, but don’t know how to create the right financial model?

Get best practices and insider tips first-hand from SaaS finance experts and actual investors on what financial metrics matter and how they affect your business plan, ability to raise capital, and long-term profitability.

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This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing social media marketing applications effectively.

Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies.

Use this guide as a reference and a workbook – feel free to share with colleagues, friends and followers via Linkedin, Twitter, your corporate blog or any other social media channel!

Part 1: What is Social Media and Why Does My Business Need It?
Discover why social media is invaluable to B2B companies and what it means for your organization. Download now!
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