The 2010 Private SaaS Vendors Benchmarking Report breaks out comprehensive financial and operating benchmarks for private SaaS vendors with 2009 revenues under $10M and between $10M & $50M. With 150 detailed benchmarks, the Private SaaS Benchmarking Report covers critical operating measures such as CMRR (contracted monthly recurring revenues) for the last month of the fiscal year, net new customers, customer acquisition costs, customer maintenance costs, average deal sizes, customer renewal rates by number of customers and by dollar rate of renewal, as well as hosting expenses.

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The Periodic Table is a summary sheet based on data collected from The Bridge Group, Inc.’s Inside Sales and Lead Gen Metrics & Compensation reports. The reports are the result of surveys with 125 technology companies in North America.

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A free guide to leveraging Inside Sales as an engine for growth.

In today’s challenging market, you’ve already cut budgets and headcount to the bone. This ebook shares key factors in building highly effective Inside Sales teams, including:

• Which Model is Right for Me?
• Who Should Run the Group?
• Best Practice Interviewing Techniques
• Technology & Tools to Maximize Success

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This SaaS Metrics blog post looks at the high level goals of a SaaS business and drills down layer by layer to expose the key metrics that will help drive success. The post provides a considerable amount of detailed information that should be of great assistance to anyone running, or looking start, a SaaS business.

Metrics for metric’s sake are not very useful, so the goal of the post is to provide a detailed look at what management must focus on to drive a successful SaaS business. For each metric, the post also looks at what is actionable.

The post starts by looking at the high level goals of a SaaS business: Profitability, Cash, Growth and Market Share, and drills down into the component parts that drive each of these. Key metrics that are covered include cost of customer acquisition (CAC), lifetime value of the customer (LTV), months to recover CAC, Churn, sales funnel metrics, etc.

The coverage of what metrics are needed is comprehensive and detailed.

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It happens all the time. I’m meeting with an entrepreneur, who is telling me about a really innovative product idea for a consumer website. And I’m liking it. We’re going back and forth on product ideas. And before I know it, we’re approaching the end of our meeting. I then ask them, “So, how are you going to acquire customers.” And that’s when it happens…The most disappointing answer is when they say “Oh, we’ll just make it viral.” As if….

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The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Use this guide as a workbook, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth.

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Professional Search Engine Optimization Guides

• SEO Basics
• Through Advanced SEO Techniques
• Written by the SEO Experts
• Difficult Concepts Explained Clearly

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You may ask, why should anyone care what I (Jon Miller, VP of Marketing) have to say about demand generation? Well, at Marketo, we’ve built a world-class demand generation machine.

Now, I’m not writing this to promote Marketo, but I think we’re doing something right with our own demand generation and lead management processes. I frequently get asked to share how we achieve these marketing results, so I recently presented a fact-filled webinar titled Secret Sauce for Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. In order to share these lessons with as broad an audience as possible, we’ve made the webinar available anytime on-demand, without registration.

http://www.marketo.com/demo/secret-sauce/player.html

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Quick video presentation of the challenges existing enterprise software providers face in transitioning to SaaS, cloud computing and managed services markets, including the 5C’s of Failure: Company Culture, Cannibalization, Commoditization, Channel Conflict and Customer Confusion…

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If you are new to Twitter and need a crash course, this set of links and demos will get you up to speed fast. This is the set of links that Guy Kawaski uses to demo Twitter by going down through this list to show why Twitter is such a valuable marketing tool.

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